Services

Visual Identity

Define how you look, everywhere you show up.

A visual identity is more than a logo. It's the complete system, color, type, layout, and templates, that makes your brand instantly recognizable and easy to keep consistent.

Book an Intro Call
Visual identity work Brand system Design work Team planning Production

What visual identity includes.

Logo

Your primary mark and its variations, sized and spaced for every context.

Color + Type

A palette and typographic system that expresses your personality with precision.

Layout

Compositional rules that make every piece feel intentional and on-brand.

Visual Elements

The shapes, textures, and graphic details chosen specifically for your brand.

Photography Guidelines

The look, tone, and direction for imagery so every photo feels like you.

Composition Examples

Example compositions with clear do's and don'ts, so the system is easy to apply.

What you get.

  • A complete identity system: logo, type, color, and layout
  • Visual elements and photography guidelines built for your brand
  • Composition examples with clear do's and don'ts
  • Your identity applied to print, packaging, and physical touchpoints when you need it

Frequently asked questions.

Isn't a logo enough?

A logo is one piece. A visual identity is the full system, logo, type, color, layout, visual elements, photography, and composition examples, that makes you recognizable everywhere.

Do you handle print and packaging?

Yes, occasionally. Our focus is digital, but we can apply your identity to print, packaging, and physical touchpoints as an extension of the system.

What do I walk away with?

A documented visual system, logo, type, color, layout, visual elements, photography guidelines, and composition examples, your whole team can work from.

Still have questions? Book an intro call

In their words

Kind words.

I highly recommend Scary Plants Media! Lesley helped me build a brand from an idea to a fully realized manifestation of my dream, consistently getting 25k+ engagements per campaign. She treats everyone like they're her only client.

David W.

Lesley has a rare ability to listen to what you're trying to say and translate it into something that actually lands.

Kathryn H.

Scary Plants Media is the rare content marketing agency that thinks in systems, not one-off deliverables. Everything they do, from strategy to visibility, is connected and works together. Working with them feels like a true partnership, and they care about our success like it's their own. I recommend them to anyone looking for real, lasting results.

Jaclyn Sears

I highly recommend Scary Plants Media! Lesley helped me build a brand from an idea to a fully realized manifestation of my dream, consistently getting 25k+ engagements per campaign. She treats everyone like they're her only client.

David W.

Lesley has a rare ability to listen to what you're trying to say and translate it into something that actually lands.

Kathryn H.

Scary Plants Media is the rare content marketing agency that thinks in systems, not one-off deliverables. Everything they do, from strategy to visibility, is connected and works together. Working with them feels like a true partnership, and they care about our success like it's their own. I recommend them to anyone looking for real, lasting results.

Jaclyn Sears

I highly recommend Scary Plants Media! Lesley helped me build a brand from an idea to a fully realized manifestation of my dream, consistently getting 25k+ engagements per campaign. She treats everyone like they're her only client.

David W.

Lesley has a rare ability to listen to what you're trying to say and translate it into something that actually lands.

Kathryn H.

Scary Plants Media is the rare content marketing agency that thinks in systems, not one-off deliverables. Everything they do, from strategy to visibility, is connected and works together. Working with them feels like a true partnership, and they care about our success like it's their own. I recommend them to anyone looking for real, lasting results.

Jaclyn Sears

I highly recommend Scary Plants Media! Lesley helped me build a brand from an idea to a fully realized manifestation of my dream, consistently getting 25k+ engagements per campaign. She treats everyone like they're her only client.

David W.

Lesley has a rare ability to listen to what you're trying to say and translate it into something that actually lands.

Kathryn H.

Scary Plants Media is the rare content marketing agency that thinks in systems, not one-off deliverables. Everything they do, from strategy to visibility, is connected and works together. Working with them feels like a true partnership, and they care about our success like it's their own. I recommend them to anyone looking for real, lasting results.

Jaclyn Sears

Book an Intro Call

Tell us what you're building and we'll tell you what to do next. No pressure, no pitch, just a clear conversation about your next step.